Biggest Brands in Egypt Score with FilGoal.com
Posted on: Jul 21, 2010, at 08:55 AM
The World Cup has come and gone, but its effects on the media and communications industries can still be felt, especially in the football-crazed country of Egypt.
Evidence of the tournament was (and still is) everywhere here in Egypt: On billboards, radio stations, television and, with a very strong presence on the internet.
Hype around the World Cup encouraged companies to invest in Egyptian media markets because they felt they could not afford to miss out on the unique opportunities the tournament presented. Not surprisingly, the biggest brands ended up competing to create the best and most memorable advertising campaigns for the Cup.
It seemed like every company jumped on the World Cup bandwagon to reach their audience. From directly related sports companies and car manufacturers, to the more tenuously sports-linked cosmetics producers and banks.
The internet was one of the most effective destinations for advertisers and their campaigns. And, Filgoal.com was the destination of choice when it came time to invest their resources for the tournament in digital media.
As the digital home for Egyptian sports fans, FilGoal.com communicated fresh news and gave intensive coverage to more than 2.2 million unique visitors during WC 2010 by developing a special World Cup section, as well as iPhone, Blackberry and Nokia applications for the tournament.
Here are the companies that chose FilGoal.com for their online advertising campaigns during World Cup 2010.
(links to the banners)
• BNP Paribas
• Clear Men
• Knight and Day
• Telecom Egypt
• Thanaweya Amma