Sarmady offers online and mobile marketing consultancy as well as advertising solutions.

Our strategy is to get clients to own their customers by providing presence and interaction on web and mobile:

• Web Placements: ads placed on various websites including facebook.com, linkedin.com, Google network of sites and Sarmady's network.
• Sponsorships: sponsorship of diverse types of content that enjoys high viewership rates, like matches, events, apps and website zones.
• Brand Zones: websites or games developed specially for a particular campaign.
• Social Media: management of facebook and twitter accounts.
• Mobile Site & App Placements: Expose your promotional message to million of mobile internet users through banners on various mobile sites and mobile applications.
• Branded Apps: Offer value to your customers through branded mobile applications for iOS, Android & Blackberry operating systems.
• Messaging: Approach your potential customers through text and multimedia messages: SMS, MMS, PCM inserts.

How we do it:

 

At Sarmady we approach online marketing in three phases:

• Planning – We start with research, in order to gain an understanding of our clients' core marketing needs and identify success metrics.
• Implementation – We execute campaigns by coupling creative, customized tactics with the latest technological tools.
• Measurement – Finally, we measure against the pre-defined baseline success metrics to optimize marketing efforts and maximize ROI. Training and consulting services are also offered.

Digital Scene in Egypt

Targeting options:

On web:

• Country or geographical region
• Time: specific days or hours
• Ad place:
  • home page, inner page or run-on-site.
  • Avoid your ad to appear on the same page with competitor's ads or with your own ads.

On mobile:

• Geographic Lifestyle (people that most probably live, work, shop or go by certain areas):
  • by governorate
  • by district
• Mobile Spent
• Handset type

Measurements of Success:

• Impressions: the number of times the ad was viewed.
• CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions. The CTR is usually influenced by the existing awareness of the brand, by the banner's message, offer, creative and placement, and by the timing of the campaign (whether it is related to any holiday or special event).
• Video Plays: the number of times a video-ad was played.
• Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.
• Game Plays: the number of times a game was played.

Performance Analysis, Optimization and Reporting:

Our team constantly analyzes the performance of the campaign and optimizes the results. At the end of the campaign, we release a report that includes all the results and tips for the way-forward.

Credibility and Measurement

We use third party solutions to plan, schedule and monitor your campaigns and allow you to see your ROI immediately.

Some of our clients/ recent clients:

Case Studies:

If you are interested in working with us or just have a question, please drop us a line. Talk To Us